Washington DC May 25, 2021 1:55 pm

Building a Brand on Vanilla Custard

Goodies Frozen Custard & Treats, a Black-owned dessert truck in the D.C. area, created a loyal following by focusing on its signature flavor: vanilla custard. As cities begin to open back up from pandemic shutdowns, owner Brandon Byrd is hoping that loyalty follows his business to the new Goodies brick and mortar store.

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