Prince George's County

Transit safety campaign implements new immersive way to gauge drivers' attention

Prince George's county looks to lower number of pedestrian incidents

NBC Universal, Inc.

A transit safety campaign launched in Prince George County, Maryland, looks to gauge driversโ€™ attention and awareness on the road.

The pedestrian and biker campaign implements a new way to reduce incidents on the road by using walking billboards to get drivers to pay attention and slow down. โ€œSlow down, lives aheadโ€ read the walking signs.

Due to daylight saving time, experts worry theyโ€™ll be a raise in traffic crashes, including pedestrians and cyclists, but they hope this initiative is enough.

Additionally, officials are implementing new citations for drivers that could cost them up to $500 in fines and point deductions on their driving records.

Safety experts say distracted, impaired driving and speed are the leading causes of pedestrian deaths.

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