A local realtor is creating a roar on social media with a whisper.
Lisa DuBois, a RE/MAX realtor in business for 20 years, uses her social media platforms to promote her listings. Recently, she found a creative and unique way to get more traction.
A few months ago, she decided that due to the heaviness of the world around us, her videos could use something fun, so she partnered with brand strategist Eric Cruz.
Cruz wanted to personalize DuBois' social media videos. First, he asked her how seriously she took herself.
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"Not at all,” DuBois replied.
Her answer led Cruz to suggest playing hide-and-seek in her listings. Now, they've become a viral sensation. One video already has over 13 million views.
DuBois showcases her properties with a now-signature style, playing hide-and-seek while using autonomous sensory meridian response (ASMR), as she whispers.
Real Estate
“I had to learn (ASMR)," she said. "That first meeting with Eric, he said, ‘OK, great. We’re gonna have some fun. Let’s do some ASMR.’ And I was like, ‘Sure, what is it?’ And he wanted me to tap my fingernails on the counter, but my fingernails are too short. So, he said, 'OK. We're gonna whisper.”
News4 couldn't let DuBois leave without making our own hide-and-seek video at the station.
Partnering with Cruz helps DuBois' videos pop, leading to great numbers.
“Usually, the hide-and-seek videos are like 10-20 minutes," Cruz said. "It probably takes me that same amount of time to edit them. Sometimes, I'll be like, Oh my God! This needs to come out, like, right now, and I'll go out in my car for a second and edit real quick.”
DuBois said those views translate to clicks on her listings in D.C. and Virginia.
“A lot of follow-up calls from other agents going, 'How many more leads? How many more sales?'" she said. "And none, yet. I've got a very, very solid real estate business. I did this for fun. This was to make myself laugh.”
