Tracy Pollan, wife of actor Michael J. Fox who was diagnosed in 1991 with Parkinson's disease and has been a strong supporter ever since, had been thinking about designing a dog tags with inspirational sayings to raise money for the disease, when she happened to meet Ralph Lauren's brother, Jerry Lauren, WWD reports.
She was browsing original World War I and World War II dog tags in Lauren's East Hampton boutique with her son, when Mr. Lauren, introduced himself and she explained her idea. From there, a collaboration was born.
In honor of Parkinson’s Awareness Month in April, Ralph Lauren is offering limited edition dog tags engraved with one of two inspirational phrases, “Be Bold” and “Be Inspired" ($95). The necklaces are available at Ralph Lauren stores in New York, Greenwich, Dallas, Beverly Hills, and Chicago, as well as the Ralph Lauren website.
